Introducing The New @LaneBryant ‘Lane Collection’
NEW LANE COLLECTION ARRIVES AT LANE BRYANT® JUST IN TIME FOR THE HOLIDAYS!
New premium, sophisticated collection lands in select stores & online this November
Well, well, well looks like plus-size retailer Lane Bryant has debuted a more upscale collection for their fans. The new line is called “Lane Collection” and features items in premium fabrics and high-quality looks. The chic runway-inspired line is available online at www.lanebryant.com as well as in 11 select stores nationwide.
“We are thrilled to be able to extend this chic collection to our customer. The new Lane Collection has been tightly edited to be a modern assortment designed to take her from work to weekend, season to season,” said Liz Crystal, Lane Bryant Chief Marketing Officer. “Offering this set of aspirational pieces has allowed us to add a bit of glamour and sophistication by raising the bar in fabric grade and quality, while continuing to create a special shopping experience in-store and online.”
This selection of modern, yet timeless looks, Lane Collection is designed with premium fabrics such as real lamb leather in smooth, croc and foiled techniques; a ponte blend of rayon, nylon and spandex that are sleeker and more contemporary, along with high quality beading and embellishment. Additionally, fine accents and details like metal buttons on the non-iron white poplin shirt, with an elevated mix of accessories and accents. Lane Collection price point ranges from $98 – $378. Key pieces include the perfect Long Trench ($198), a glamorous gold lamé Sweater ($94) and gold Sequin Skirt ($138.)
The new collection will be available in 11 stores including Fulton Street (Brooklyn, NY), Walden Galleria (Buffalo, NY), Braintree (Massachusetts), Pentagon (Arlington, Virginia), Arlington Highlands (Arlington, TX), Arden Fair (Sacramento, CA), Easton Town Center (Columbus, OH), Fair Lakes (Fairfax, VA), Park Avenue (Lathrup Village, MI), Millennium, (Chicago, IL), and King of Prussia, (Philadelphia, PA) and online at www.lanebryant.com